Some people say that the main difference is this
According to Tim O'Reilly, Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.
This 2.0 term refers to the way developers use the internet as opposed to any advance in technology.
Web 2.0 describes a shift to participation where users can contribute and engage sites, creating a conversation with sites that take advantage of available applications, services and unique features of the Internet.
Examples of this are: eBay, craigslist, wikipedia
Web 1.0 used static pages where owners of the website retained the data and controlled what users could use and view whereas 2.0 is all about free flow of data and allowing users to modify, control and interact with the data.
Knemeyer states that 2.0 is about user control of content… websites that behave more like thick client applications…. web products that are designed to facilitate network effects and serve as a co-collaborative space between the product’s provider and the user community.
This characteristic is describes by Decrem as “The Participatory Web” and explains how the new platform is all about contribution, sharing and a focus on the user experience.
Examples of this participatory web are sites like blogger where users can generate content, share it with the web community and receive feedback via comments on their content.
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
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